Jude Cosway

Co-owner & Managing Partner

Jude is responsible for relationships with our clients, growing their revenue and profile and building on her 25+ years of experience working with leaders in the healthcare sector.

Jude is a strategic thinker.
She leads the team, making sure that we deliver the most rounded holistic solutions. creating new opportunities
for engagement in
innovative ways.

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Michael Foreman

Co-owner and Advisor

Michael advises on strategy and commercial partnerships. He draws on over 20 years of niche experience and has brought in significant income for UK and international organisations.

He also offers direct experience incorporating CSR into clients’ activity, which forms the backbone of our Create4Good offering.

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Alan Boyd

Senior Medical Consultant

Professor Alan Boyd BSc, MB ChB, FRSB, FRCP, FFPM,
is our resident medical
expert and brings his
extensive healthcare insight, business acumen and connections to great use
for our medical clients. 

For over 25 years he has held senior roles within the UK’s most influential scientific, medical and commercial institutions. His unique expertise is key to facilitating and fostering productive relationships that connect academic organisations, corporates and healthcare professionals.

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Rachel Frankel

Senior Consultant, Communications

Rachel works with our clients and teams to craft partnership-focused strategies that fully engage the right markets and produce tangible, measurable benefits. She has managed communications, marketing and sales activity in the consulting and meetings industries since 1997.

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Julie Simper

Senior Consultant, Education, Grants and Compliance

Julie educates our clients and their teams on best practice and requirements related to continued medical education (CME), continued professional development (CPD) and compliance.

She also provides practical guidelines to encourage approaches to and from industry, and heads up
our educational grants team responsible for securing event-related grant income.

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Marion Lowe

Senior Consultant, Partnerships

Marion works with our partnerships team to put in place the sales that generate
income for our clients.

She draws upon over 20 years of experience delivering high-end events and has a proven
track record developing successful commercial partnership programmes.

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Mike Gumm

Senior Consultant, Partnerships

Mike brings a plethora of skills including sponsorship rights management, sales and marketing,
event and experiential delivery, partnership management, brand activation, trade and consumer engagement. Throughout his 25 plus years, Mike has managed and activated campaigns for a
number of high profile premium global brands.

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Lesley Williams

Senior Consultant, MICE market

Lesley provides specialist advice to our bureaux and venue clients, developing and
implementing strategic business plans.  She brings over 27 years’ experience of working
at a senior level in the MICE market.

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Shahida Wood


Shahida is a core member of the partnerships team. She delivers sales and is responsible
for the day-to-day communication with clients and their commercial partners.

She has extensive experience in both the corporate and association sectors.

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Consultant, Create4 Good & project management

Ali brings her extensive global logistics expertise to support Create4 in the development and
delivery of CSR strategies and events for clients. She is an outstanding project manager, has
worked on a variety of fundraising activities and is a strong advocate of sustainability and
creating positive social and environmental impact.

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Consultant, exhibition management and logistics

Less Talk, More Do is Anita’s guiding work principle. She specialises in event logistics and exhibitions: framework planning, venue liaison, time lines, event layout, infra-structure, equipment and services.

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Sharon Prim


Sharon supports our educational grants team. She is responsible for research, database build and
data analysis, targeting the grantors most likely to support our clients’ work.

She builds on 20 years of experience in the corporate and meetings supplier sectors where she managed projects, administration and support staff.

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Judith Turnbull


Judith conducts research to identify key influencers working in core medical areas as part of
the work we do for our clients.

She has many years of experience delivering projects in the meetings sector including helping to build and coordinate the setup of city ambassador programmes. 

Samuel Lee Frankel


Sam is the youngest member of the Create4 team and an expert researcher.

Having graduated in Politics and International relations, Sam puts his knowledge and market intelligence to best use, specialising in defence and geo-politics. He has professional experience in primary and secondary research using both quantitative and qualitative data.

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Emma Williamson


Emma works with our clients to oversee the delivery of successful events.

She has delivered a wide range of congresses, exhibitions, AGMs and niche events for association
and corporate customers. She is able to integrate the role events play in achieving strategic,
business and personal goals.

Email Emma

Strategic Partners


We work with brand consultancy Hope to deliver projects that leave a direct impact and social legacy, and to develop strategic fundraising propositions for our association and institutional clients

Find out more >


We work with telemarketing agency The Call Business as a supporting partner on
projects that have a requirement for research, lead generation, database creation,
and appointment making on a large scale.

Find out more >